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Advanced Digital Marketing Ideas 2019
Advanced Digital Marketing Ideas 2019
Posted by admin on 21/01/2019
When it comes to Digital Marketing, the focus is always towards the future. As 2019 approached, the question that pops up in every digital marketer's mind is "What does this 2019 hold for digital marketing?"
Of course this year Digital Marketing adds new trends and strategies to further tune up the sector with the help of high tech ideas that could work out well throughout this year and build a better platform for 2020.
What will be the scope of Digital Marketing in 2019?
Experts confirm social media marketing is one of the biggest aspects to watch out in 2019. Story sharing, location-targeted videos, micro-moments, live video are most likely shared and are surfing over the internet through social networks.
A survey shows that in 2019 nearly 80% of marketers will prefer video to occupy the major part in carrying out the content to a targeted audience. With the increasing trend of video ads, marketers should consider adding it in their social media strategies.
Chatbots are often bespoken as its market value tends to reach greater heights and are getting even smarter with its unique features. By the end of 2019, it is expected Chatbots to organize certain tasks in customer service space.
Trends that add value to Digital Marketing
A trend is a common word that can bring great change to human personal and professional life. As per the working principle, Digital marketing is a process to promote services, products, and business through the internet. Below are the certain trends that can work out really well in 2019.
Artificial Intelligence/ Machine Learning
Augmented Reality drove visual search
Digital Marketing Categories
Digital Marketing is broadly classified into three major categories,
Search Engine Optimization
Further, under each category 3 advanced tips are discussed below.
Content Marketing 2019
How to create the best SEO Content in 2019?
In 2019, content is all you do need to concentrate to cover audience. If you wish to improve content marketing there are certain criteria to follow to earn right audience to your destiny.
Here are certain tips to be considered before writing valuable content.
Analyze the right people with targeted keyword
Make sure your content has a good readability score
Explain the concept with a deep analysis
Improve page speed
Format content required for a featured snippet
Are you ready to add spice to your content?
According to 2018 survey nearly 56% of marketers who handled original research on content achieved more than their expectation.
Pick Right KPI
Key Performance Indicator (KPI) is the most important factor considered preferably profitability in every digital marketing campaign. There are multi-channel and strategies to deal with every digital marketing campaign of which many of them deals with content. Content may be the major tool to play in digital marketing but the method to measure content is just not an easy job.
Different businesses follow a different method of writing content and hence KPI also differs. Hence here is the instruction to choose the exact KPI suitable for your campaign and list of different types of organizations to whom the performance indicator is important.
Business to Consumer (B2C) Organization- Here the KPI directly indicates the profitable sale of the company. Though the second KPI doesn’t show the direct impact the metric denote the profit of the business.
Business to Business (B2B) Organization – B2B function like partnership even though they do not sell/buy products or services. Here the KPI metric doesn't concentrate on sales or revenue instead dealt with lead generation.
Marketing service KPI - These business people utilize content as a tool from social media or blog post or white papers that could contribute more to their sale. These strategies can scrutinize the conversion from an early stage of marketing funnel when a product is introduced to a new audience in an effort to create brand awareness.
How do you make your digital content so simple and keep hold of readers for a longer time? The methodology is simple to list out and is hardly simple to implement. It is a pretty good art of writing tactics to make readers read through the complete article without boring.
There are certain elements that could support content without which the audience could easily click away.
Website Layout Appearance
Use of Visual Media ( Video/Infographics/simple images)
On-page Content Optimization
Guidance for creating the perfect formal on- content are listed below
Avoid complex words
Let your content be energetic
Always prefer to write in active voice. This can reduce content complexity to great extent
Include simple images, video content and infographics
Provide reference to respected professional authors
Free Audit Tools for SEO
There are many free audit tools available for SEO and these tools can provide complementary result relevant to paid tools. The SEO audit tools are well worth for increasing the website performance in many ways.
Thorough check through below listed free tools would make sense and add keen effect to on page and off page optimization.
Free Website Crawler
Xenu Link Sleuth is the top priority website crawler tool otherwise known by broken link checker can provide output including the outline of SEO title, redirect pages and page that are not found. Xenu also checks for internal and external broken links.
Mobile SEO Tools
Mobile SEO is extremely a powerful audit tool to understand how your website appears in Google search engine result page (SERP) in various countries. Mobile Moxie SERPs and Mobile web page Checkers are the two free tools that could test the mobile ranking plus optimize the page across different mobile platforms.
Website Performance Tools
Gzip Compression Checker - enables the server to download the page at high speed.
Duplicate Content Checker - Siteliner Duplicate content checker can surf through the thin pages and alert with possible problems.
Web Page Checker - W3C validator checks for standardized HTML content.
Web page Speed optimization tool - GTmetrix speed and performance audit tool can create various benchmark scores.
Website Security Audit Tool
Security becomes an optional part in SEO unless the website is hacked and the page ranking dropped all of a sudden. Ultra Tools Blacklist Checker, Wordpress vulnerability scanner, HTTPs validator tools, and Drupal Security Scanner can be installed as an indicator whenever a negative impact occurs in the website.
Google Site Audit Tools
Google Search Console is worth indicating it here under this topic. Page Speed Insights, Structured Data Testing Tool, Lighthouse are some other tools that can also help in auditing and optimizing the web pages.
Factors to be monitored at Regular Intervals
Last Year Google proposed various protocols on which the site is being ranked. Below listed 5 SEO factors can improve the search queries in 2019.
Avoid structured data mistake
Structured data familiarity
Focus more on content
Optimize SEO image
How email Marketing support SEO?
Email marketing and SEO are great combinations to drive more traffic to your webpage. In fact, email can create a huge impact on SEO strategies.
Adapt to newsletter content as it can promote blog or post
Generate epic content
Include personalized content in your mail
Include subscribers for reviews through email
Here are the ways by which email marketing is helpful to SEO
Bring valuable traffic to the website
Increase onsite engagement
Convert high performing email into new page content
Handle targeted content strategy
More social engagement shares
A short on Edge SEO
Edge SEO is nothing but the edge computing technologies to develop new SEO application, research, and testing other than the parameters we use today. Edge computing acts as the bridge to reduce the gap between the user and the origin of the data to reduce bandwidth and latency. By including Edge SEO one can reduce the complex development queues, Obstacles in website platforms and tech stacks.
What are the PPC trends?
Like Google includes certain features to the SEO site tools, PPC also underwent the massive change such as Adwords to Google Ads since its change in new campaign types, targeting options, enhancement, features, and tools.
Clearly, 2019 include various new trends that can affect PPC marketing to great extent,
Target audience and not keywords
Diversify PPC spend with advertising alternatives
Manage your account
Purely automation with human intelligence
Cross channel advertising experience
Video ads and Remarketing
Ad types, Extensions, and Features
Choose Right Keyword
Keyword research doesn't mean to choose the high volume search result keyword, building links and ranking the page, it's the basic foundation of good SEO friendly content and website. We use Google keyword planner to choose the right keyword and create a page around the world. This worked well for 2018.
Ahrefs studied 3 million search queries and concluded #1 website ranked for more than 1000 relevant keywords. This finding shows there is no limitation in using the number of keywords for a webpage.
Now the question is "How to bring more traffic to the website with a relevant keyword?"
Targeting long tail keywords can adversely bring more traffic and rank to your website.
Long tail keyword falls into two categories:
How much traffic a website can bring with the keywords?
Does it contribute to high ranking?
One of the easiest ways to find long tail keywords is to make competitor analysis.
What are the best practices to be followed?
Another new year is just started and it’s the perfect time to investigate PPC best practices to improve the performance of a marketing campaign and implement new ideas for new opportunities.
Here are the best PPC practices to follow in 2019.
Evaluate new features in Google Ads
Include new advertising platforms
Customize mobile ads
Integrate the audience based on the search result
Test new features
Prepare for voice search
Make a proper budget plan for 2019
Life always goes by old sayings and an opportunity comes once in a lifetime. The saying "Time is Gold" always suits well for Digital Marketing.
With the advanced digital marketing ideas once can easily aim his goal towards the bright future and handle every obstacle that can happen in the mid-way. Implement the advanced version of digital marketing into your campaign and scale up your business to a new height.