Know The Very Basics of SEO

4 min read | By Admin | 27 April 2016 | Marketing

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SEO, a term that is getting more popular as compared to other major technologies such as hadoop, big data etc. Before we look into what it is all about, let us analyze some facts of it. Since the concept called search engine came into implementation, users across worldwide started taking advantage over it. As a result everyone was able to gain the appropriate information they wanted. But it was a period the business owners were still relying upon native marketing techniques. Later it was slowly realized that so called SEO can make big changes into their business. Anyone can run a business, but to make it breath SEO is required.

What is SEO?

In simple words, it is nothing but the process of increasing traffic to a particular website through organic search results of search engines. It is just like a game and to be a winner one must abide to the rules. And it is common to almost all major search engines like Google, Yahoo, Bing, Yandex etc. As the term suggest it is an activity that is completely based out of Search Engines. Other clusters of Digital marketing may or may not have impact over this technique.

Why is it necessary?

As stated earlier Google is the most ever trusted one in terms of finding relevant information. According to recent stats Google has around 3.5 billion searches per day. This clearly makes sense why a business should show up for its niche keywords. This is how the importance of business presence in search engines started.

Process Involved:

In Search engine optimization there are three major techniques which all SEO professionals rely on, and they are

  • Keyword Analysis
  • On page optimization
  • Off page optimization

The entire SEO process starts with an effective keyword Analysis, which is nothing but the process of finding the right keywords that will give return of investment for a business. Most importantly the keywords should be sorted based on the number of search volume it has. This count is nothing but the number of people searching for the right solution using a particular keyword or phrase. In Search engine optimization “On page” is considered the most important practice and can’t be avoided at any cost. It is literally known as, any change that is made within a website or a webpage. The changes made can be like modifying the content, title, meta description, content optimization, Image optimization and so on. Off page is the one that is done outside a webpage, that is to create inbound links to our webpage from high authority sites. This can be done using social bookmarking, blog commenting, forum posting, Video sharing, Slide sharing, Image sharing, Directory submission and lots of other methods too. Even though there are many ways to create backlinks, acquiring links through articles are considered the best one.

Watch out for algorithm:

Search engines like Google are more keen about providing the right search results to their visitors, for this they have created list of algorithms which helps Google ranks highly relied search engine. The algorithms can be of manual and automatic. The commonly known manual algorithms are,

  • Panda
  • Penguin
  • Pigeon
  • Humming bird
  • Caffeine
  • Payday Load
  • Page layout algorithm

In order to achieve in your SEO campaign it is mandatory to keep track and stick with the above mentioned algorithm and play accordingly.

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