The Role of Voice Search in Digital Marketing: Futuristic Marketing Landscape

“Ok, Google, Is Walgreens still open?”

“Hey Alexa, help me to find the best hotel ”

“Hey Siri, Let’s play a game. Give me a trivia question “

I think the above “phrases” are extremely changing the global with voice search approach.

In this modern era, the widespread revolution of voice search technology with dramatic developments positively influences the world of digital marketing, and with smart speakers & virtual assistants shifting the way we live and the manner we search for details & information online.

Indeed, 2021, it’s estimated that more than halved of all searches are done by voice, which is switching how digital marketing experts streamline the websites to rank for targeted keywords. For instance, in the digital marketing landscape, Google Home, Alexa & Siri are ever-changing the manner we approach SEO.

Voice search is an exceedingly popular futuristic technology that will change the way digital marketing is done and beneficially voice search in digital marketing affords to enhance the customer experience and drive more traffic to websites & aid to stay ahead of the competition.

What Is Voice Search?

Voice search is a voice recognition technology that perceives our speech and consequently we can search by easily saying our search terms audibly, rather than typing it into the search bar and it’s the action of using to ask questions to compatible devices particularly in smart speakers & smartphones.

Through Voice Search, we can leverage speech recognition to:

• Request particular information, viz, any sports score.
• Generate queries in search engines.
• Searching out for image, video & audio files.
• Clarifying your search request.

Who Employ Voice Search Technology

According to research, the majority of people are using it, approximately 35.8 percent using it and almost 36 million Americans leverage voice-empowered assistive devices.

• Google reported, 20% of mobile queries are voice search.
• In excess of 66 million Americans presently own a smart speaker.
• In 3.5 billion searches executed on Google each day, right around 33% of those are voice searches.

The Requisites of Voice Search Technology

Possibly the main thought is how voice search is changing content is the aim of the user and why users have decided to utilize voice search rather than a search engine?

According to Google, the answer can be found out in considering the three attributes of voice search:

• Doesn’t contain privileged information
• Not likely to lead to a website that need vital communication
• May be on-the-go or on a mobile topic

Through the above attributes, voice search is utilized foremostly to search local places that depend on the user’s mobile phones synchronizing. By leveraging voice search in digital marketing, numerous businesses such as restaurants, hotels, and retailers will gain excellent use for enhancing their content for voice search.

How Voice Search Has Changed SEO

Voice search has had a significant influence on SEO efforts, but it’s not a one size fits all. Different digital search assistants use different data. Google Home uses Google data. Siri uses Bing data. Alexa relies on Bing data and Amazon purchase history.

Depending on which system you use, you’ll get different results. So, this may influence your SEO efforts when you are looking at multiple search engines and not concentrating on just one. Keyword research becomes more important, especially on Google Home.

Most voice answers from Google are provided via a featured snippet or answer box at the top of search results. Find out exactly what keywords are being featured in this and try to provide a better answer. What and how questions tend to deliver the most featured snippets.

The point is to deliver content that answers these questions and results in more clicks, so the authority of the post grows as well.

Voice Search & Content Marketing

Today, every marketer is aware of the impact that content marketing holds in terms of generating organic rankings, referral traffic and also, link building. It perhaps has quickly become the most important aspect of Digital Marketing.

But what’s the latest development in content marketing? It surely is the entry of voice-search assistants that have influenced the latest advancements in the field of content marketing. Voice search has already begun to impact many marketer’s SEO efforts.

And since content marketing and SEO go hand in hand, it is vital for every brand to start focusing on producing content that can effectively be optimised by the voice-search assistant.

Read more about Why content marketing is important

How Voice Search Has Impacted Content Marketing

Video:

Voice search has changed the way that video is using content marketing, making it more important than ever. Video is more apt to use conversational dialogue, and that gives it a big advantage over forms of content that don’t when it comes to voice search.

Video also has the advantage of being one of the best ways to depict a question-and-answer conversation, which is a crucial component of voice search. As a result of the growth in voice search, content creators are increasingly embedding search phrases in video scripts.

FAQ Pages:

Because of the popularity of voice search, FAQ content can now help bring you an even bigger audience. Frequently asked questions are often tailor-made for voice search and SEO, so include them wherever you can in your brand content marketing.

In addition to a FAQ page on your site, you can also turn those questions into blog posts and include even more detail.

How will voice-activated searches change digital marketing?

When it comes to SEO, everything has been optimized for screen-based results. Remove this screen, however, and all of this hard work becomes obsolete. And that’s why voice assistants like Google Home and Amazon Echo are even more disruptive than the likes of smartphone voice assistants, e.g. Siri.

Therefore, if you can picture a future where you’re only given a handful, or even one, answer, then how we gain top rankings is completely different.

How are you going to ensure you’re coming up as the most relevant search result? Will you be able to sponsor search results?

All of this will remain largely unknown for the foreseeable future—and, as we know, Google has a habit of making its own rules up whenever it wants to.

Digital Strategies for Voice Search Technology

So what does this mean for your website’s ability to draw organic traffic from search? As consumers change how they search for information, products, and services, how are current websites built to handle these new user behaviors?

Having a voice search strategy today isn’t just important for ensuring your customers can find you, but it’s also necessary when you want to prevent prospects from finding your competition instead.

For one thing, if your competitors have a voice strategy and you don’t, then there’s a good chance they’ll be found more often thanks to their competitive SEO strategy and ability to adapt to new technologies.

At the moment, voice technology is still new enough that not a lot of brands have jumped on the bandwagon, and this gives you a great opportunity to get a head start in the game and a leg up on the competition.

#“Rank on 1st page” Is Not Enough Anymore

Marketers have spent about twenty years figuring out how to optimize websites to improve their position rankings on search engine results pages (SERPs).

Traditionally, this optimization focused on crafting copy that would compel a user to click the search result, while also leveraging the appropriate keywords to match targeted search queries.

Appearing anywhere on page one of the SERPs was considered a win because users had grown accustomed to at least scrolling and glancing beyond the top search result. Voice search is changing that.

This means being number two or three in the rankings isn’t good enough anymore. A lot of this has to do with the specific nature of voice search and the challenge it presents to sites optimized for typed searches.

#Rethink & Adapt Your Content

Voice search has made reaching many audiences significantly harder, understanding exactly what users are searching for and how they are searching for it is key to creating content that successfully attracts organic voice search traffic to your website.

To optimize your site for voice searches, we must now consider the difference between a search that is typed and a search that is spoken, as well as accounting for deeper search context and intent.

Your content should incorporate more natural language patterns if you want to grab spoken queries. Instead of focusing your web content on shorter keywords or phrases, optimize more pages to incorporate these “long-tail” searches.

Consider adding full sentences as targeted keywords in your search strategy, and add phrasing in your headers to match the typical keyword sequence of these queries.

Top Voice Search SEO Tips

These tips apply to Siri and Google Home, based on what we know about the way Google ranks content and chooses the featured snippet. These are good SEO best practices in general, but they’re especially important for voice search.

1. Use Natural Language & Long-Tail Keywords

Since people actually speak their searches instead of typing them, they follow more natural speech patterns. Voice searches are more conversational because, well, you’re having a conversation with Alexa, Siri, or Google.

This is where long-tail keywords come in. Long-tail keywords are 3-5 word long, conversational phrases or questions people use to search. Using these keywords in your content will better serve your readers and increase your chances of capturing the featured snippet and therefore the voice search result.

2. Give a Concise Answer

When someone asks Google or Siri a question, they’re looking for a specific answer.

If a user says, “Hey Google, what is the birthstone for April?” They expect to hear something like, “April’s birthstone is diamond.” Including a concise answer like this at the beginning of your content makes it easy for Google to find and read.

3. Keep it Local

If you’re a local business, you can optimize your content for local voice searches by answering as many of the 5 Ws as possible: who, what, when, where, why. Put this information front and center.

For Instances:

• You’re a plumber in Boston who provides 24/7 emergency service.
• You’re a residential electrician in Durham who services all of Orange county.
• You’re a Cuban restaurant in Tampa that is open from noon-2AM.
• You’re a 24-hour diner in Jersey City.

Make your business’s basic information as easy to access as possible. You should also make sure your Google My Business Listing is complete because Google Home may read it.

Be Ready To Evolve In Voice Search

From search intent to local SEO, there’s a lot to manage when it comes to optimizing for voice search. However, with the changes that result from new technology come new opportunities for growth. If you haven’t invested in your digital marketing strategy yet, now is the time to start.

Even with all of the best tips and tricks on how to optimize for voice search, you may find it hard to keep up with the constantly advancing technology and evolving digital marketing landscape.

That’s where we come in with this article. If you’re looking to prepare for voice search, but don’t know where to start, browse our digital marketing services and We can help you build a result-driven strategy that increases your revenue.

Contact us today to get started!