Why Content And Digital Asset Management Is Paramount To Business?

4 min read | By Admin | 26 June 2019 | Marketing

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Astonishing change can be seen in the history of technology and thanks to the media asset management system. Brand hat companies like Amazon, Netflix upon streaming pristine digital experience to all those valuable customers.

It is sad to admit that most of the companies are limited to their true strength in business and practical knowledge about digital asset management. Trust us, this Digital Asset Management (DAM) and Content Management System (CMS) will become your perfect scaling factor for your startup when implemented.

What Links CMS With DAM?

According to DAM expert Ralph Windsor, DAM is sophisticated software that is far more than photos attached to metadata. Digital Asset Management is becoming a famous tool for enterprises in extending the value of original photos, animations, video or graphics.

Content Management System (CMS) is a convertible front end discovery layer and DAM will be the cover. One can drive CMS pretty far without a Digital Asset Management solution until the need for cover.

CMS Management System vs Cloud Digital Asset Management

Content Management System (CMS) is great with content manipulation but fails to handle millions of file assets without proper software support.

Digital Asset Management (DAM) organizes, helps in finding assets, write metadata for assets and gather new asset through a single input channel while at the same time include secure access and ensure the right file is put in the right place by the right people.

Research proves small scale enterprise companies gain a lot from DAM with improved efficiency by making the most of it from existing resources.

Do You Know?

According to IDC Vice President and lead report analyst Melissa Webster, asset management is equally important for small companies and startups as per the enterprise folks statement

Challenges in CMS Management System

It is estimated that nearly 40% of customers are displeased by poor content writing and 30% of customers get frustrated with miserable design or clumsy interfaces.

Adding to the above statement, three in five customers confirm these issues drag down the brand unless one keeps keen track, focus on customer interest and trends.

Personalization is the key to make good bonding with clients and customers. It is assessed that nearly 50% of customers most likely prefer to buy products from brands that personalize their needs.

The real challenge is faced by mid-sized businesses in offering the notorious service for best user experience. This enterprise lack exact marketing resources making it difficult or take a long time to deliver the personalized experiences to customers.

Fortunately, these companies can focus on content creation that could deliver a better result. CMS helps you in creating, editing, organizing and publishing the content over the internet. However, making your investment in DAM and CMS is very important and helps you to access the right content at the right time.

Some of the best digital asset management solutions for business or enterprises are listed below:

  • Widen
  • Brandfolder
  • Adobe Experience Manager Assets
  • Stylelabs
  • Byuder

And some of the popular web content management systems are

  • WordPress
  • Drupal
  • Joomla
  • Squarespace Wix
  • Magento

Advantages One Get When DAM and CMS Work Together

  • Increased Productivity
  • Limited money expense
  • Smart work with AI support

It is obviously true to the fact when getting your hands dirty with unfamiliar stuff will lead to the unfortunate ending. For best results, why don’t you grab vibrant experts like us with intense experience? Contact Us today, let’s talk about your business and requirements.

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