Increase User Engagement with Google Analytics

For every action there must be an equal and opposite reaction. These words are said in common to almost every work we do. By correlating this quote with our digital marketing strategy earning more out of your campaigns is simple than anything in this world.

We all know that in bound marketing is the best, easy and effective strategy every marketer use to increase Return of Investment. In order to do this a webpage must contain an appealing content that worthwhile our effort put over it. To calculate the revenue from any of our webpage Google is offering a most effective and free tool called “Google Analytics” to every webmaster.

From the above mentioned tool one can get useful insights that make our website more stronger than our competitors. In this article we are going to discuss about, how to maintain a descent user engagement with below metrics.

   

Number of Returning Visitors:

Regardless of domain, unless and until a business has returning visitors it is obvious that it is bad time for the entrepreneur. The same theory applies here too. Typical visitors are of different kind, some might subscribe to your website’s content via RSS feed or newsletter or email subscription (if and only if you provide worthy content). But the chances of these subscribers visiting your blog are very less. Few returning visitors would be like dedicatedly waiting for your site’s content for update. Though the visitor’s count is very less it would help us a lot. So, in order to calculate the exact graph of returning visitors to your blog just visit the “Frequency and Recency” section in “Audience” tab. After viewing the overview of this section you shall increase your content to have a very good number of returning visitors.

   

Visitor Engagement:

According to Google or any other major search engines, user engagement is calculated on the basis of how visitor navigates or moves through pages. This metric is available at the “Engagement” section in “Audience” tab. The timings are calculated starting from 0-10 seconds. If you closely examine the statics, the 0-10 seconds portion will be always high, because Google never calculates the time spent on a specific page for bounce rate.

   

Average time on a site & Bounce Rate:

To calculate this consider the below metrics,

Average Pages per visit: This metric tells you that how many pages your visitor goes to in your website? It is already said, for a blog page the user engagement will be 0-10 seconds. To improve the engagement it is advised to provide related or recent posts links at the bottom or side of the blog post. This would increase the user engagement and says that our visitors are navigating through internal links. Time on site: Every page in a website has its own time period. For example the number of pages is low and the time spent on site is high and it’s a blog then users are entering into the particular post, reading it for some time and then leaving the website. This shows the difference between various blog posts and the one the needs maximum care.

Bounce: This explains nothing but, if a visitor come to your site and leaves the page without engaging with other pages in your site. Many times a very high bounce rate is to be expected so to keep your visitor engaged and reduce bounce rate including call to action or video in the post are wise action. Hope this infographic by kissmetric will be helpful to you,

   

Email Conversions:

If you are trying to increase your email subscribers list it is wise to monitor the email subscription rate. If your content are really good visitors will obviously subscribe to your newsletter. The prominent way of monitoring the total number of visitors subscribing for your newsletter is by re-directing them to a Thank you page after subscription by setting a Goal with Google Analytics. This tell you how far you have achieved your goal.

There is on option to measure how many visitors are returning to your website through email marketing in Google Analytics.

   

Engagement by Various Channels:

Like measuring engagement through email marketing, it is possible to measure the other source that leads to your page visits. For instance if you are getting more visitors from your tweet that contains your link, then it is a wise decision to concentrate more on that source to increase visitors. To calculate this, navigate to Traffic -> All sources. The nature of this feature is to let you know which channel is working and not working.