Series 1: Introduction to Facebook Advertising: A Beginner’s Guide

Whether it is B2B or B2C, one thing that strikes everyone’s mind when it comes to paid advertising is the search engine giant GOOGLE. Absolutely it helps a lot, many forget to have FB ads in their marketing strategy.

If you are a business owner that wants to create fascinating campaigns with FB ads, then this guide is totally for you.

Of course! Facebook Advertising is not a platform for hard-selling, it’s a potential resource to invigorate credence & reliability.

Today, a lot of businesses are leveraging the advertising platform on Facebook to build their brand image and enhance customer loyalty.

Facebook advertising helps businesses have a chance to have direct interaction with customers which leads to more growth, a higher retention rate, and eventually more sales.

From beginners to seasoned marketers, Facebook advertising is possibly the most effective way to promote the products and services to more than 2.6 billion people around the world.

Even if you’re a complete newbie, you’ll have a good grasp of Facebook ads after reading this FB ads guide.

We’ll start from the very beginning, let’s move on!

What is Facebook Advertising?

Facebook has become one of the indispensable social media platforms on the internet into one of the biggest marketplaces.

Facebook advertising is an enlightened platform that renders a variety of highly targeted paid advertising and promotions, allowing brands and businesses to put their products and services in front of a massive audience.

An advertisement created by a business on Facebook that’s served to a Facebook audience based on user activity, demographic and profile information, device use information, and off-Facebook activity.

Why Facebook Advertising?

Nearly 96% of social media marketers consider Facebook advertising the most effective paid option out of all social networks.

Top Reason:

• Most targeted form of advertising
• Increases brand awareness
• Lowers your cost per acquisition
• Your customers spend most of their time on Facebook
• Increases revenue, sales, and leads
• Drives off-line sales
• Can increase your SEO rankings
• More effective than organic
• Budget-friendly (set your own budget)
• Increases website traffic

Facebook advertising offers extensive targeting options. You can reach people not just by location, extra specially: (countries, states, cities, and even zip codes), gender, and age, but also by interests, behaviors, life events, and many other alternatives.

Significantly, via Facebook advertising tools such as: text posts, photos, albums, videos, events and offers you can boost eminently any content suitable for your business.

With an enormous user base, incredible targeting options, and a variety of ad objectives, it becomes clear why Facebook advertising is truly a potent and effective tool for any business.

How Do Facebook Advertising Work?

Cost of Acquisition in Facebook Ads are designed to help businesses reach the right people with the right messages.

As an advertiser on Facebook, you can choose the audiences you want for your ads. The tools that help you reach people based on traits and categories viz:

• Where they live
• Demographics : like age, gender and more
• Interests : like shopping, gadgets and more
• Behaviors : like shopper profiles and offline interests

Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

When people are on Facebook, they may see your ad in the News Feed. Since your ads reach people based on who they are and their interests, they’ll be more relevant to the people who see them.

What are the Types of Facebook Ads?

Facebook advertising contains six types of Facebook ad formats. Let’s look one by one.

1. Image Ads

Facebook image ads allow users to create visuals with static images to drive action.

• File type: JPG or PNG
• Resolution: 1080 x 1080 pixels
• File size: 30MD

This format will help you raise brand awareness and drive people to your website.

2. Video Ads

Video ads give businesses a chance to showcase their brand in sound and motion. These can be seen in the stream, feed, or stories. You also have the option to create a slideshow.

• File type: MP4, MOV, or GIF
• Resolution: 1080 x 1080 pixels
• File size: 4GB
• Video duration: 1 second to 241 minutes

3. Instant Experience Ads

With this instant experience Facebook ads pair with collection ads. Users can watch videos, swipe through carousels, and shop for products in your catalog.

• Image type: JPG or PNG
• Video file type: MP4 or MOV
• Size: 1080 pixels x 1920 pixels
• Images supported: Up to 20 images

4. Carousel Ads

The carousel ads allow you to display up to 10 images or a video in a single ad. Each image receives its own link.

• File type: JPG or PNG
• Video file type: MP4, MOV, or GIF
• Resolution: 1080 x 1080 pixels
• Number of cards: 2-10
• Image file size: 30MB
• Video file size: 4GB

5. Collection Ads

Collection ads are paired with Instant Experience ads. The collection ad serves a cover photo or video and four product photos. When a user clicks on a photo, a landing page pops up to drive that Instant Experience feature.

• Image type: JPG or PNG
• Video file type: MP4, MOV, or GIF
• Resolution: 1080 x 1080 pixels
• Image file size: 30MB
• Video file size: 4GB

6. Lead Generation Ads

The lead generation format was developed to assist in generating leads, especially regarding mobile users. When a user taps on the image in such an advertisement, a subscription form shows up right in the ad, making a few taps enough to opt-in to your newsletters.

Three ad types for increasing engagement: Post engagement, Event responses, and Page likes.

In this Facebook advertising guide, the following things are more useful to learn how to run successful campaigns.

What Do You Need to Start Creating Facebook Ads?

Following steps are really effective to consider before you start.

• Your business goal: the reason why you’re running the FB ad.
• An understanding of who you want to reach.
• A daily or lifetime budget for your ad.
• Photos or videos to feature in your ad.

How to Create Facebook Ads?

Before you can create an ad on Facebook, you’ll want to create a Facebook Ads Manager account (if you have a business page).

Step 1: Choose Your Objective

Facebook offers marketing objectives based on what you want your ad to accomplish. Choose a campaign objective based on your goals from below:

• Brand awareness
• Reach
• Traffic
• Engagement
• Video views
• Lead generation
• Conversions
• Catalog sales

Step 2: Name Your Campaign

After you select your campaign objective, you want to name your campaign along with the ad set and ad.

Step 3: Complete Campaign Details

After you name your campaign, Facebook will provide you with additional campaign details.

Step 4: Set Your Budget and Schedule

Enter your daily or lifetime budget, and the time period during which you want your ads to run.

Later on, set the start and end dates if you want to schedule your ad, or choose to make it live right away.

Step 5: Choose Your Ad Format

Choose to show a single image or video, or multiple images and videos in your ad. Also, you can choose to create a slideshow ad or canvas ad.

Step 6: Upload Creatives

It’s a time to upload media and add ad copy and a landing page URL.

Step 7: Tracking and URL Parameters

Tracking is the prominent last step. You should always monitor your data and select a URL parameter to understand how your ads are being modified and prompting users to click.

The above steps will help you to create an effective ad on Facebook. With this ultimate guide to Facebook advertising, you can easily create and run your FB ads to attract user attention that leads to boost traffic for your business website.

INFOGRAPHICS – FB Ads Guide for beginners

Everything Considered – Facebook Ads for Beginners

Don’t think that creating a successful Facebook ad is difficult. For your intent, we’re coming up with the complete guide to Facebook advertising for an excellent business triumph.

This Facebook advertising guide will walk you through the best practices for creating ads to build increased brand awareness and ameliorate sales for your business.

Try out this FB ads guide today to drive worthwhile business amplification.