Top 10 Best Ways to Improve Search Engine Ranking in 2021

4 min read | By Admin | 20 September 2021 | Marketing

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Did you know that search engine giant (Google) has 5.6 billion searches per day and about 2 trillion global searches per year?

As stated in Backlinko, Google’s first-page results gain 31.7 percent of all clicks, while results on the second page receive just .78 percent of clicks.

Imagine how wonderful it would be if your business web page reached the first page on Google, with 30 – 40% of clicks?

Hence if you’re running a business or a brand and want to get enormous traffic, then your website should be on the first page of the search engine(Google, Bing, or Yahoo).

You might have a well-designed website, also endeavor potential strategies, to attain the search engine ranking on the first page, but if you can’t get that, don’t fret.

We’re here to help you, with the finest guidance to offer the best way to improve search engine ranking for your business webpage.

So don’t wait! Let’s move on to the point.

The Best Way to Improve Search Engine Ranking

  • Enhance Your Web Page Loading Speed
  • Find & Improve Underperforming Content
  • Make Your Website Mobile-Friendly
  • Create High-Quality Content
  • Optimize Your Website Images For Better Result
  • Implement Outbound Links
  • Fix Broken Links On Your Website
  • Write Catchy Titles and Descriptions
  • Make Your Web Content More Readable
  • Build & Submit XML Sitemap

1. Enhance Your Web Page Loading Speed

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Page speed is a measurement of how fast the content on your page loads.

What is Page Speed?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” or “time to first byte”.

Faster page load time delivers serious benefits when it comes to improving website performance, including more page views, higher conversion rates, and more revenue.

According to research by Google and Deloitte, improving page loading speed by 0.1 seconds can boost your conversion rate by 8%.

Take the below points to improve your page load speed:

  • Configure a fast infrastructure or use a fast host
  • Use Gzip for file compression
  • Reduce the number of HTTP requests
  • Streamline your HTML
  • Minify CSS and JavaScript
  • Optimize images for faster page load time
  • Remove render-blocking JavaScript

Now you know the basics about how to optimize to improve website speed, and we’re considering improving the web page loading time is one of the best way to improve search engine ranking. Let’s consider the above things to implement the finest.

2. Find & Improve Underperforming Content

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Not all content is created on an equal footing or has the opportunity to fulfill its true potential.

So, find out how your content is performing. Google Analytics, SEMrush, and Ahrefs are the best tools to find out the content performance.

Use the below step to find the underperforming content:

Analyze your content performance and this enables you to see what your visitors do on your website.

Specifically, these Google Analytics reports tell you what pages people visit and what actions they take while visiting content on your website.

By finding the content performance you’ll know what content is performing well and what is not. Once you know that, implement the below points to improvise your existing content to perform well.

  • Update content information
  • Fix grammar and spelling mistakes
  • Show Google that your content is fresh
  • Reword your existing content titles
  • Improve your content’s accuracy
  • Show value by removing broken links
  • Include multimedia for better rankings

By updating old content, you can get Google to crawl your site more frequently without needing to publish more often.

The more Google crawls your site, the more likely your most recent information will show up in search results after publishing, which gives you an advantage in your search engine results rankings.

3. Make Your Website Mobile-Friendly

best way to improve search engine ranking

The best way to improve search engine ranking is with mobile-friendly and it has been one of the ranking factors for search engines.

Before you put a lot of resources into worrying about how to make your website mobile-friendly, check to see how your website fares now.

Google provides a mobile-friendly testing tool. Drop your URL into the search box.

You’ll not only get a quick answer on whether or not your website is mobile friendly, but also a screenshot of how the page looks on a smartphone screen and a list of recommendations to make the mobile experience better.

Here are a few steps you can take now to make your website mobile-friendly.

  • Make your website responsive
  • Ditch text-blocking ads and pop-ups
  • Make website speed a priority
  • Keep your web design simple
  • Use large font sizes
  • Include the viewport meta tag
  • Turn off autocorrect for forms
  • Don’t use flash

Try out the above tips to make your web page mobile-friendly to attain the topmost search engine ranking.

4. Create High-Quality Content

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If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content.

What is High-Quality Content?

High-quality content achieves its marketing goals. If your content is connecting with your audience and getting more shares, it’s a success.

The content consists of written content, images, video, and audio that you display on your website.

Search engines like Google want to deliver search results that are valuable and relevant to the user.

The goal of high-quality content is valuable and relevant enough to be positioned on the first page of the search engine results page (SERPs).

Best ways to create high-quality content:

  • Use proper formatting for readability
  • Know your search intent and call to action
  • Make topics unique by adding your own perspective
  • Target a niche subtopic
  • Review and edit prior to publishing
  • See what’s trending and create with that topic
  • Diversify with multimedia content

It’s an undeniable truth – if you want to improve your search engine ranking, CONTENT is an excellent one. So focus on creating high-quality content with the above things.

5. Optimize Your Website Images For Better Result

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Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low.

It’s also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.

Here’s how to optimize web page images:

  • Choose your image dimensions and angles wisely
  • Name your images descriptively and in simple language
  • Optimize your img alt attributes
  • Choose the right file type
  • Reduce the file size of your images
  • Use image sitemaps

6. Implement Outbound Links

Outbound links are links that point from your website to another.

They are often used within the content to add more context and to link a reader to another source that will add additional and important information to the topic at hand.

Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.

Using the outbound links on your webpage is also the best way to improve search engine ranking and below are the best practices to use outbound links.

  • Use rel=”nofollow” (or rel=”sponsored” or rel=”ugc”)
  • Consider where you are linking out to
  • Identify outbound link issues
  • Don’t use nofollow tag for every outbound link

7. Fix Broken Links On Your Website

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Broken links can destroy your conversion rates. They indirectly harm SEO by affecting bounce rate, time on site, and how you pass link juice.

Broken links may also directly harm SEO rankings by sending signals that your website is old and outdated.

To fix broken links, you’ve got to find them first. Use Google Webmaster Tools to find. Under the “Crawl Errors,” you will be able to find broken links on your website.

This makes it really easy to stay on top of broken links so you can fix them before they hurt user experience and rankings.

How to Fix Broken Links?

  • After identifying your broken links, create an Excel spreadsheet to track link redirect processes.
  • Analyze data and decide which pages should be redirected
  • Redirect in CMS
  • Replace the broken links with live links
  • Redirect (301) the broken page to the new location
  • Leave as a 404

Let’s fix the broken links from your webpage with the above steps.

8. Write Catchy Titles and Descriptions

A title is most often the reason why readers are interested in your content. Sure, clickbait may be more effective at increasing the number of clicks you get than the standard headline.

And, click-worthy meta descriptions should entice the searcher to CLICK on your business listing.

Both the “Title & Description” can improve CTR and get searchers to your page.

Tips to creating click-worthy title & description:

  • Pose or Answer a Relevant Question
  • Use Words Your Audiences Uses
  • Elicit Emotion from Your Audience
  • Incorporate Trending Current Events
  • Offer Tips or Solutions
  • Do Optimize & Test

9. Make Your Web Content More Readable

Website readability is the measure of the ease with which your website visitors interact with your site’s content.

You must strive not only to write engaging and palatable content for your website but also to consistently optimize it for better conversions.

Writing an engaging copy to influence your prospects and eventually convert them into customers is a challenging but rewarding task.

Things to consider:

  • Use words that your users understand
  • Be quick in making your point
  • Inverted pyramid copywriting
  • Pay attention to typography for better legibility
  • Make your copy and concept stick to the reader

10. Build & Submit XML Sitemap

The XML sitemap helps your website instantly gain indexation for dynamically generated pages. It tells Google how often your content is updated and how important it is.

The XML sitemap tells Google when your content was updated (which could result in more favorable or “fresh” rankings).

So you need to build and submit the sitemap, for the procedure follow the below instructions;

  • Decide which sitemap format you want to use.
  • Create the sitemap, either automatically or manually.
  • Make your sitemap available to Google by adding it to your robots.txt file or directly submitting it to Search Console.

Google supports several sitemap formats:

  • XML
  • RSS, mRSS, and Atom 1.0
  • Text

Create a sitemap

  • Let your CMS generate a sitemap for you.
  • For sitemaps with less than a few dozen URLs, you can manually create a sitemap.
  • For sitemaps with more than a few dozen URLs, automatically generate a sitemap.

Submit your sitemap to Google

You must have owner permissions for a property in order to submit a sitemap using the Sitemaps report. If you don’t have owner permissions, you can instead reference it from your robots.txt file.

Considering All Of These

Attaining the first-page ranking is not an easy one in today’s marketing world. As per the trending & current strategies, we’ve curated the top 10 best ways to improve search engine ranking.

Consider the above things and implement these on your web page to attain the topmost search engine ranking on Google, also obtain your business reach a pinnacle.

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